![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/58d0c118-e640-466a-aab3-5a0915aac22d_rw_1920.gif?h=759b7f1874f1c2dafe92aca6c081d471)
ANO AGÊNCIA CLIENTE
2021 SOKO Guaraná Antárctica
[EN]
Guaraná Antarctica is a soft drink that presents itself as a specialist in Brazil. To celebrate its 100th anniversary, we decided to let all Brazilians become Guaraná shareholders, allowing them to boss around whenever they please and even receive a paycheck for their services.
[PT-BR]
Guaraná Antarctica é um refri tão Brasileiro, mas tão Brasileiro que a gente decidiu deixar todo mundo no Brasil virar sócio nos 100 anos da marca. Durante o ano inteiro, os fãs de Guaraná vão poder se cadastrar, dar pitaco de sabores novos às promoções mais brazucas e até receber uma graninha.
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/48faa873-5a2d-406a-8ea8-da90bfde4e9c_rw_1920.png?h=9c53db37216556c2c49f6f8bdb331ebe)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/53ff54bc-3dd5-438e-bc7a-0e2f876a7d2d_rw_1920.png?h=c28d2ea92b65b501643c11500f03f69b)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/e86e114e-d7c8-4c46-b650-5f44ba1ce6b6_rw_1920.png?h=d08d6a8b13076b1908378f8880a4de17)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/91c6a354-1c20-4d95-82b1-4d1885faff85_rw_1920.png?h=64865ab7d84e31ac5d1e3cd455d552d9)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/976eecef-f263-4c9b-90d8-3b72131ac0b8_rw_1920.png?h=99986db6eb1b874a17db406f724e0fbb)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/5bc69173-abd3-4fcc-9a97-06132ad2c6ef_rw_1920.png?h=d98b54749b43f08be2956c5765d859a2)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/d1b94e9c-4603-4753-943a-520ee03301fa_rw_1920.png?h=c8bc7bf70f3b91279bf35716686d25ac)
1.
KEY VISUAL
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/775e9933-48e3-40a4-b03b-20edaa14efcd_rw_1920.png?h=a57072d53b7cd9f495d61b5ef672c356)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/a7acf4ee-37e1-4338-baa9-dbcb656383be_rw_1920.png?h=1756e795c85a1d366d1fcbc11c673c74)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/a11d3c3a-0100-4e6a-a79f-6ea3199bbf75_rw_1920.png?h=4521dec0d28f382c80c3a13c68488331)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/2321c1b4-a192-4ba7-9f58-96c971c5c86e_rw_1920.png?h=d06ef519f1657ec9d82eeadae13de416)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/9487e521-be7c-41d9-9ceb-328473ac3bb0_rw_1920.png?h=5fabb587d491335ef4ca18a9dc091172)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/239712ed-973c-4244-ad75-0e402a80d95f_rw_600.jpg?h=c2b1f9e16b37ac915b46895d825d865d)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/77ec4f62-0418-472f-87f1-a4bb838fca44_rw_1920.png?h=dd8822662a1007ff7f68d32da4230ad0)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/14ae1e0f-a2fa-459d-ae11-e43c6595062b_rw_1200.png?h=253447651aeb110c3786f090fe255098)
2.
OOH
OOH
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/a3fd5239-01e7-4299-bfd5-25195954707a_rw_1920.png?h=487967717d7278dfdb6b37d789fee324)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/f4b99c2c-aa03-448c-9e93-0a34377361e7_rw_1920.jpg?h=eeb84004edf8726b77b6e8b50e402c97)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/43dbfc0b-975e-40b5-a9f8-bbb8383ab3aa_rw_1920.png?h=fa23312875f184b04d8fb30ef100e1d8)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/428d783c-965e-4a75-9a55-14a5fed52bc9_rw_1200.png?h=d2e14bdd3590de18d8d39c7489cf4310)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/eb653b97-30b5-426d-be3c-31ba634108cd_rw_1200.png?h=39dbd224f96e0a3e6c02d9f779e8f4a2)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/ef0b5f42-162b-4f0b-b884-a937def40965_rw_1200.png?h=ecaa5fa509ab11d3e7c080bb0443fff8)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/741843e3-d957-42f9-aa7b-33c6ae43987f_rw_1200.jpg?h=5923f6d9af898b482df48dd71ea8f279)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/1b15d260-2f34-4a5a-919a-3c4713cb5490_rw_1920.png?h=a275cc63465cc85e8bd09eb38eb91e87)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/06ed5194-77fe-4298-afa2-c6e74274c60f_rw_1920.png?h=6019b9ad2001b47800f60b6c92ec636c)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/3e7e516a-389d-4d65-a62f-3373297e0901_rw_1920.png?h=936b7a1883fbe221b4f0f72654d4eb1b)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/176c8f40-a49c-4a09-a692-a9cb1a77bcc1_rw_1920.gif?h=abdd0ee64607e3420db10aa7be4321f4)
3.
STICKER SOCIAL MEDIA
STICKER SOCIAL MEDIA
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/cd2272a1-0db4-48ef-9a70-764546c9a2bf_rw_1200.gif?h=9202ea8fbccfd9ccaba09e6ef1753b73)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/ca96ed84-cacc-4026-a0cb-055862a74150_rw_1200.gif?h=20c2efd5cc9753c5c7bf40af312e9997)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/4ad5ee20-561d-48fb-b99d-7b1f53b8d8e5_rw_1200.gif?h=f098822bb72137d8c03786d64c2ade99)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/2e1af856-27df-445c-bc23-be418c52c61b_rw_1200.gif?h=25d7b868ac602ec3d68b003c421faced)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/7075638d-2cfa-4aa3-b29f-e5078f971200_rw_1200.gif?h=8f0e80cd9e7f78c858fa6ad2cd981de2)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/85daa451-a0eb-4b80-a08e-d2d11ee50acd_rw_600.gif?h=2d83ff2ad6f7f0ac3bcc78f5d61883db)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/9c32a654-4a73-4d66-9a81-bac5074c55d9_rw_1200.gif?h=a33bafababa4e93c6d79ee044e0097e5)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/791c0c8f-4ae8-4767-9917-c4d5f4c659fe_rw_1200.gif?h=de2b52e829822c44c4dccc23e100398b)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/b5adb368-b5a9-44de-acc8-8ff621952dad_rw_600.gif?h=bec90c5b5f3f1be6eea69b3ea50cc80c)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/d478fa84-2a9d-4916-ad86-14d2637553fb_rw_600.gif?h=22843346719e1957f3c49ae1547bbec8)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/99756b85-4d55-4523-b35c-d78bcf918cfe_rw_1200.gif?h=39994258b859ef5b98fbed28a7e5a964)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/9a16de0f-b102-4a7e-ba91-2b3f25999c30_rw_600.gif?h=e65140f75d8a1abf02050fba5f8a07df)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/83068ba3-4205-4f69-a52d-3919289abfba_rw_1200.gif?h=bb6ea0d36f87c89ce39b538b4eb8bfd5)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/adb9f4c4-67b3-44c2-8795-4acf227b9260_rw_3840.jpg?h=08da75f2155c2a5fc148170e4f39561a)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/8895695e-ad9f-4341-923b-b9db961a080b_rw_1920.png?h=830bed321c7bd8e7ea44f83b55c2d8be)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/6b92c0df-6848-469e-9c44-0e84417349e2_rw_1920.png?h=ba056e4ea328478fe45ac0e5923abab9)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/88917179-7692-4642-a02e-0396b7ca4a8d_rw_600.gif?h=da22b89df3d26402eef022a5a16e0b1a)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/dd4df238-0123-4c35-9fb4-34c1878e5263_rw_1920.png?h=6a584dcc5bdfa11b4ad6416db227e041)
4.
Merchandising
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/ca2f2137-ed46-450f-b496-cf437950b0b6_rw_1920.jpg?h=daddc9262ad501314140dd31be25171e)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/dac11f1e-148d-42a7-81cd-d7ec51dccec2_rw_1920.jpg?h=2911ffd3abcaef7982f1a6dc200fd9c1)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/f4cfd958-f7d4-4745-9933-86a3706862af_rw_1920.jpg?h=814b6853a50898c7bcbb39df6b1b27b4)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/853b1d44-7ae6-421c-befb-e1684ea5e150_rw_1920.jpg?h=9c3059a461f9e0dd76fae76dcc465346)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/9721fae8-9744-46e8-8b98-8648f7faf7bd_rw_1920.jpg?h=921a4370aa9a4a0399ce25e81584f33a)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/2c846857-a4db-4671-896c-8b0498a53ee8_rw_1920.jpg?h=1d5b3172c96be121e984afd648ad835e)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/11569b12-fc9b-4bba-839d-d5809f97353d_rw_1920.jpg?h=953711bfbca78800d59cca6aa1c0c581)
A.
Puzzles.
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/ac3cdcad-b00c-44f0-a7c9-1941ae976580_rw_3840.jpg?h=a1371c55a792297801832e0ffc0354aa)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/6f99931b-325d-40d6-bb91-af41fd77c638_rw_1920.jpg?h=be766a6d822387bc14d4c683f0d02965)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/18547803-da50-47c8-aae0-79b8fd907b58_rw_1920.jpg?h=ae5ccaea124eb170f66a775f72dc9876)
B.
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/09d0cdaf-f41f-4525-96c9-83f928d381a1_rw_3840.jpg?h=d24f29938349826f91b1a207d4c657e4)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/c2a9d5cd-a0b4-4eb3-b752-d91e7f28ada1_rw_1200.jpg?h=f7bc1891094ef1cd9723c04a2b88aff5)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/83c3841d-f951-4941-aab3-939fcaea7d92_rw_1920.jpg?h=c2973f48bcbb8c011f6a85a221a95fcb)
C.
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/48429596-34ff-4f48-ae26-0a5c31e72754_rw_1920.png?h=5543beb26bf2cf675d5b8c4ed3ffcc78)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/29a451cc-4ebd-413b-80fd-33b050410d82_rw_1920.jpg?h=efe2f1713a514d602221d15f46fb4985)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/a62970f1-636b-4827-be70-0347ac49b391_rw_1920.jpg?h=481179b1cdd46b9383b97bef40351b3b)
5.
Special edition of cans
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/b578b75f-3459-4b4c-94e6-a1fad456d06f_rw_1920.jpg?h=f228aa4596bd23ca2e226a1f288dd6c3)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/b72973e6-a1f9-4b02-9f74-7742c77db1e8_rw_1920.jpg?h=159e07948199fd902401c8fb22cd281f)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/32a55fa6-285f-48c0-8587-84bf9ec1a2f7_rw_1920.jpg?h=3beb6cd489d1ace288744a3523932ce7)
6.
Promotional visuals and site
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/15177b4e-3e8b-4fa8-bcb7-87d7b96d6c83_rw_1920.jpg?h=f0ceaa84081d7810dc1ff7d19d6c53de)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/f48237d7-0521-4b26-ad18-078d3cf1fc7e_rw_1200.jpg?h=677a4b0a54603836e9bb1c0d2dbec848)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/79a5cb26-2dba-4f31-be6b-37037a72017c_rw_1920.jpg?h=5707279658d49294c3c495310ab5b534)
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/78e14781-351e-4d41-b1dc-979ec648d153_rw_1920.jpg?h=150fb56a44b6909b0c7948db0c6155eb)
Credits
SOKO, agência criativa
Fundador e CCO: Felipe Simi
COO: Brisa Vicente
Head de Creative Data: Rafael Ziggy
Direção de Criação: Rafael Alves e Erick Mendonça
Copy Leader: Erick Mendonça
Design Leader: Roma Martins
Redatores: Ayslan Monteiro, Matheus Rocha, Caio Muratore
Diretores de Arte: Juan Portilla, Vitor Fubu, Leonardo Zardo,
Patricia Lee Mo, Alexandre Ruda
Planejamento: Gabriela Rodrigues, Nicolas Henriques
Content Leader: Caio Milanesi
Conteúdo: Nicole Gelbvaks, Jorge Lucas, Manoel Michael,
Planejamento: Gabriela Rodrigues, Nicolas Henriques
Content Leader: Caio Milanesi
Conteúdo: Nicole Gelbvaks, Jorge Lucas, Manoel Michael,
Isadora Correia e Henry Kage
Motion Design: Yasmin Cruz e Hebert Freitas
Head de Contas: Renata Cintra
Diretor de Atendimento: José Brites
Atendimento: Danilo Apostólico
Motion Design: Yasmin Cruz e Hebert Freitas
Head de Contas: Renata Cintra
Diretor de Atendimento: José Brites
Atendimento: Danilo Apostólico
Head de Operações: Larissa Kubo
Produtora: Tatiane Lima, Lucas Cardoso e Brenda Colautti
Fundador e Head de Media & Influence: Pedro Tourinho
Broadcaster: Maria Eduarda Fortes
Produtora de vídeo: Landia / M&A
Diretor: Kayhan Ozmen
Managing Directors & Ep: Carolina Dantas E Sebastian Hall
Produtora Executiva: Valentina Baisch
Assistente De Produção Executiva: Larissa Delfini
Line Producer: Camilla Bastos
Assistentes De Coordenação: Natália Petrechen E Luciana Andrade
Assistente De Direção: Camila Andreoni
Diretor De Fotografia: Daniel Venosa
Fotógrafo Still: Pablo Vaz
Diretora De Arte: Lauren Ferreira
Produtora De Arte: Gisela Villalva
Produtora De Objetos: Fernanda Reinert
Produtora De Elenco: Cintia Cappellano
Diretora De Produção: Gisele Castilho
Produtora De Locação: Tati Setton
Figurinista Celebridades: Antonio Frajado
Figurinista Elenco: Allan Fernandes
Maquiador Elenco e Whindersson Nunes: Feco Andrade
Maquiador Ingrid Guimarães: Lavoisier Da Silva Souza
Coordenador De Pós Produção: Elton Bronzeli
Pós Produção: Clan Vfx
Editora: Nathalia Kamura
Color: Marla Colour Grading
Produtora de Áudio: Loud +
Direção De Produção De Áudio: Gustavo Garbato
Produção: Bernardo Massot, Fabio Smeili, Henrique Guimarães, Hugo Mariutti,
Produtora: Tatiane Lima, Lucas Cardoso e Brenda Colautti
Fundador e Head de Media & Influence: Pedro Tourinho
Broadcaster: Maria Eduarda Fortes
Produtora de vídeo: Landia / M&A
Diretor: Kayhan Ozmen
Managing Directors & Ep: Carolina Dantas E Sebastian Hall
Produtora Executiva: Valentina Baisch
Assistente De Produção Executiva: Larissa Delfini
Line Producer: Camilla Bastos
Assistentes De Coordenação: Natália Petrechen E Luciana Andrade
Assistente De Direção: Camila Andreoni
Diretor De Fotografia: Daniel Venosa
Fotógrafo Still: Pablo Vaz
Diretora De Arte: Lauren Ferreira
Produtora De Arte: Gisela Villalva
Produtora De Objetos: Fernanda Reinert
Produtora De Elenco: Cintia Cappellano
Diretora De Produção: Gisele Castilho
Produtora De Locação: Tati Setton
Figurinista Celebridades: Antonio Frajado
Figurinista Elenco: Allan Fernandes
Maquiador Elenco e Whindersson Nunes: Feco Andrade
Maquiador Ingrid Guimarães: Lavoisier Da Silva Souza
Coordenador De Pós Produção: Elton Bronzeli
Pós Produção: Clan Vfx
Editora: Nathalia Kamura
Color: Marla Colour Grading
Produtora de Áudio: Loud +
Direção De Produção De Áudio: Gustavo Garbato
Produção: Bernardo Massot, Fabio Smeili, Henrique Guimarães, Hugo Mariutti,
Rafael Kabelo e Rodrigo Scarcello
Finalizadores: Pedro Cortez, Ricardo Bertran, Luca Fasano, Eduardo Barbosa,
Finalizadores: Pedro Cortez, Ricardo Bertran, Luca Fasano, Eduardo Barbosa,
André Gianini e Mauricio Canezin
Produção Executiva: Maia Feres
Coordenação: Ingrid Mabelle, Lara Fratucelli, Rafael Silvestrini e Leticia Nunes
Atendimento: Priscila Miranda, Karina Amabile e Jin Park
Produção Executiva: Maia Feres
Coordenação: Ingrid Mabelle, Lara Fratucelli, Rafael Silvestrini e Leticia Nunes
Atendimento: Priscila Miranda, Karina Amabile e Jin Park
Visual Arts Studio: Black Madre
Diretor de criação: André Maciel Atendimento: Tina Castro e Tayna Boaventura
Coordenação: Leticia Alves e Laryssa Andrade
Ilustradores: Rentz, Leonardo Soares, Igor Ras, Icaro Yuji, Bob Souzza, Rafael Duque,
Victor Goularte, Douglas Lopes, Pedro Gabriel, Diego Andrade
Finalizador de embalagem: PaintPack
Diretor de criação: André Maciel Atendimento: Tina Castro e Tayna Boaventura
Coordenação: Leticia Alves e Laryssa Andrade
Ilustradores: Rentz, Leonardo Soares, Igor Ras, Icaro Yuji, Bob Souzza, Rafael Duque,
Victor Goularte, Douglas Lopes, Pedro Gabriel, Diego Andrade
Finalizador de embalagem: PaintPack
Produção Integrada: DraftLine
![](https://cdn.myportfolio.com/e65b1502-1976-4503-9ea5-32c4e795535e/a317414b-020f-4761-8579-02b91926cd94_rw_1920.png?h=762df87f4812a7537c73bbe167668b00)